calvincdavis3139 calvincdavis3139
  • 24-11-2022
  • Business
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Unilever is considering an idea for a new liquid laundry detergent that contains a whitening agent. The company presents its ideas to a group of potential customers in order to obtain their feedback. Which phase of product development does this represent?
A) idea generation
B) product analysis
C) commercialization
D) product development and testing

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