JCPenney ran a newspaper ad stating, "We are the friendliest store in town." this is an example of institutional advertising.
Explanation:
When an advertisement speaks only about the institution that is carrying out the business and not about the products that the institution is trading in, the advertisement is considered as an institutional advertisement.
Through this type of advertisement, the purpose is to inform the audience about how would the institute carrying out a specific business prove beneficial to them.
