Answer:
E.
Explanation:
In economics, the bottom of the pyramid is the largest but poorest socio economic group. The BoP strategies are often erroneously understood as multinational corporations' strategies for competing in emerging economies while trying to tap unserved customers in those markets.
Kash Rangan with others said, "believe that in pursuing its own self-interest in opening and expanding the BoP market, business can make a profit while serving the poorest of consumers and contributing to development".
