Ethos is the use of having others relate to (i.e as a citizen of this town... ), logos is the use of logic and reasoning to persuade an audience (i.e according to a 2013 British study... ), and pathos is the use of reasons that may emotionally impact the audience to feeling a certain way which can influence their opinion (i.e please adopt a puppy now at your local animal shelter since [insert random statistic] percent of puppies are abandoned every year to die!).
